Course curriculum

  • 1

    Welcome to InstaBranding!

    • Welcome + Introduction from Maddie
  • 2

    Module 1: Why Personal Branding?

    • Why Personal Branding Matters

    • The Ford Edge Phenomenon
  • 3

    Module 2: Optimizing Your Instagram Profile

    • The importance of your Instagram profile

    • Using Keywords

    • Your Name

    • Your Title

    • Your Location

    • Your Mission Statement

    • An Owned Link

    • BONUS: Using SquareSpace to Create a Links Page for Instagram

    • Call to Action + Freebies

    • BONUS: Freebie Ideas for Creative Entrepreneurs

    • Using Instagram Highlights

    • BONUS: How to Create Instagram Highlights Using Canva
  • 4

    Module 3: Your Posting Schedule

    • When To Post

    • Mindset Check-in

    • Homework
  • 5

    Module 4: Your Content Calendar

    • Creating your Content Calendar

    • Audio Only: Understanding Editorial Authority

    • Audio Only: Content and Scheduling Best Practices

    • Workbook: Finding your Editorial Authority

    • PDF: Scheduling Your Month of Content

    • PDF: 2020 Social Media Holidays